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Shaped by what needs to be said, when and how.
Range Rover Classic
Brief: Creating pages introducing the Range Rover Classic offer.
Scope: Website audit, competitor research, site mapping, narrative design, copy development, UX writing
Jaguar Works Bespoke
Brief: Creating pages explaining and promoting Jaguar Works Bespoke.
Scope: Website audit, repurposing content, content strategy, writing to brand guidelines, copy development
SV Ultimate Edition
Brief: Creating a page dedicated to the latest Range Rover Sport SV model.
Scope: Tone of voice development, design thinking, content strategy, copy development
Defender Split
Brief: Develop unique content differentiating Defender body styles (90, 110, 130).
Scope: Website audit, tone of voice development, copy development, copywriting
