It's me, hi.
It's pronounced Selly Wires [ˈsɛli ˈwaɪəz]
For the better part of the past decade, I’ve worked across almost every corner of marketing. From assembling influencer care packages and managing social media channels, to finessing Google Shopping feeds, and building brand identities from the ground up. I've spent plenty of time in spreadsheets, reports, and decks, learning how strategy, data, and creativity intersect.
Today, I specialise in copywriting and user-centred design, creating content for the UK government.
When I'm not working as a content designer, I am training for a 10K, reading, painting, or having borderline snobbish opinions on films and TV (unless I'm watching MAFS Australia).
What I've been up to.
2018-2019
Connect Ltd
Focus on increasing traffic, revenue and conversion rates for multiple international markets including the US and France. Promoting our sites and products through various channels on a daily basis. Running regular analyses to optimise our offers, pricing and website.
2016-2017
Mobile Fun
Overseeing online marketing efforts for Mobile Fun’s English language websites as part of the international marketing team. Maintaining relationships with social influencers and ensuring websites are kept up to date. Responsible for setting up a new brand website, creating brand awareness strategies and carrying out social media marketing.
2026-Present
Accenture Song
UK government
Developing clear and engaging content for optimal user experience. Analysing user feedback and data to continuously improve content effectiveness. Optimising guidelines to encourage best practice with a focus on GDS Service Standard.
2019-2026
Accenture Song
Jaguar Land Rover
Involved from start to finish in the delivery of JLR’s digital experience. Providing content strategy and copy for product pages, tease campaigns and guides. Working closely with clients, project managers and UX designers.